AT&T and CruiseCast Bring Subscription Cable TV to Your Car’s Backseat!

AT&T CruiseCast Service Launches Nationwide In-Vehicle Entertainment Package

DALLAS – (June 2, 2009) – AT&T Services Inc. and RaySat Broadcasting Corporation (RBC) announced today that AT&T CruiseCastSM service is now available across the continental United States with a robust lineup of content. Whether driving around town or on vacation, consumers can now enjoy 42 channels of satellite TV and radio on their existing rear-seat entertainment systems.

Programming includes the following video channels:
USA Network, SCI FI, Discovery, Animal Planet,
CNN mobile, Adult Swim Mobile, Lifetime Channel, NFL Network,
MSNBC, FOX News, AccuWeather, ESPN Mobile,
Disney, Disney XD, Discovery Kids,
Cartoon Network, Mobile CBS, College Sports Network

The programming lineup also includes five additional video channels that are favorites among young children, “tweens” and teen-agers.

To learn more about the AT&T CruiseCast service, to view the complete channel lineup and to find a local installer, visit www.cruisecast.com/launch.

“We are very pleased to bring this fantastic lineup of channels to our AT&T CruiseCast customers nationwide,” said Winston Guillory Jr., president of RBC. “In-vehicle satellite entertainment is the next major trend in consumer electronics. We are proud to deliver a robust live-TV experience to vehicles.”

The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc. The antenna is secured to a roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on all other vehicles. The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs.

AT&T CruiseCast service is available through a nationwide network of authorized installers and aftermarket-car retail outlets. Once the system is installed, consumers can sign up online for service at http://www.cruisecast.com or call 866-800-9030 . Customers will create a personal profile, select a payment method and choose programming features. Once a profile is on record, and the installer has completed the equipment installation, the service will be activated over the air. The manufacturer’s adjusted price (MAP) of the equipment (antenna and receiver) is $1,299 and the monthly subscription fee is $28.

This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held U.S. company, has worked with AT&T Business Development to introduce the new product to the marketplace.